While all social media platforms are great avenues for driving audience engagement and ultimately sales, Instagram is on a whole different level. Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. If you aren’t on Instagram already, now’s the time to join. The app’s popularity isn’t likely to die down anytime soon, as it continues to improve by adding new features and users. Engagement rate is a better metric than just engagement for determining how interesting your posts actually are. It tells you what percentage of people that saw your post engaged with it.
- Since Instagram is far from a time-sucking social platform — it takes mere seconds to open the app, take a photo or video, and post it — it’s certainly worth using.
- In comparison, Facebook users will spend an average of $55 per sale.
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A. Both Instagram and YouTube are great social media platforms. If you’re focusing on long-form videos, YouTube is the place to go, but if short-form content appeals to your audience, Instagram is the better platform. On Instagram, posts with a lighthearted, authentic tone tend to perform the best. Experiment with emojis and other fun tools to give your brand a distinct feel. Don’t expect to get it right the first time — it can take a while to develop your brand’s voice.
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Yes, both Facebook and Twitter have large audiences; and both offer great methods for communicating with your target market. However, Instagram is a great option for reaching potential and existing customers, too. It features an extensive library of ready-to-publish Instagram templates that are also highly-customizable to maintain consistency with your branding.
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